Research by moneysupermarket.com suggests that consumers are missing out on the best broadband deals because they are “confused” by the array of broadband packages on the market. As many as 39% of people do not understand the difference between variuos packages, and don’t know which best suit their needs.

The route of the confusion could be the technical terminology used to outline broadband in the UK, and despite 13.3 million households now having a broadband connection, some 53% fail to understand the jargon.

Consumers also said that they found bundled deals (for example, getting broadband along with TV and a phone line) confusing.

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