Free film downloads from BT Vision

Monday 10 December 2007

BT Vision customers will be able to download films for free, thanks to the launch of a new advertising-funded service from BT.

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Broadband users will be able to download movies on a three-month trial basis from BT's online download store. There are currently three free trial films available for download to anyone with a broadband connection, BT or otherwise, through the BT Vision website including 'Mischief Night', gangster crime thriller 'Played' and 1978 London punk-rock doc 'The Punk Rock Movie'. Customers will be able to watch the films for free as they include accompanied advertisements that cannot be skipped through. If the viewer is online at the time of watching the film the advertisements will vary on each view.

BT have recently linked up with Intel, Fremantle Media Enterprises and Hiro Media, who have developed the inescapable adverts in order to fund the movie project.

Interactive and commercial media director at BT Vision, Anthony Carbonari said: "This will be a fascinating trial: the concept of targeted TV advertisements is now a reality through the combined technology behind BT Vision Download Store and Hiro's software solution."