Yet another ISP, TalkTalk has been cautioned by the Advertising Standards Authority (ASA) for false advertising claims. A brochure advertisement for TalkTalk featured an offer that claimed: “This year, why not join our Talk3 call plan and get up to 8 Meg (speed depends on proximity to exchange) broadband free!” However, in order to take advantage of the deal customers had to sign an 18-month contract.
The ASA were made aware of the campaign after a complaint from BT who claimed that the precious minimum contract length on Talk3 deals was only 12 months. The ASA upheld the complaint saying that “the contractual agreement of ‘Talk 3 with free broadband’ was more onerous than that of its call plan only predecessor Talk 3, we considered that package should be classed as ‘new’”.
Charles Dunstone, CEO of The Carphone Warehouse PLC, said: “Whilst we take any ruling from the ASA seriously, the fact that the only complaint received was from BT leads us to think that this doesn’t seem to be an issue that confused any real customers. We politely recommend to BT that they spend a little more time looking at their own expensive call charges and a little less time reading our ads.”
Sphere: Related Content
0 Responses to “BT submit TalkTalk complaint to the ASA”