Yet another ISP has been found to be in breach of the Advertising Standards Authority’s (ASA) code of conduct.

A member of the public reported an out-of-date Be Broadband advert on a social-networking site for a £14 per month, up-to-24Mbps package in September, almost one month after the package had been discontinued.

Be Broadband has refused responsibility for the out-of-date adverts by saying that the media agency it had used had wrongly informed them that the adverts were no longer being displayed. However, the ASA has upheld the complaint:

“Because the product had been withdrawn at the end of August, we considered that the ad was misleading. We considered that it was Be’s responsibility to ensure that the product changes were communicated promptly to online media-buying agencies,” said an ASA spokesperson.

Be Broadband has been warned by the ASA to “ensure that their online advertising accurately reflected their broadband packages in future.”

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