Following its ongoing battle against rival Virgin Media, BSkyB’s foray into the telephone and broadband industry has seen its advertising spending increase by more than 30% year on year to a total of up to £160m. In contrast, Virgin Media has reported a spending of £50.5m, less than half the funds of BSkyB.
In terms of online spending both companies spent more than £20m annually online, with tens of millions more on direct marketing. However, Sky spent significantly less on cinema advertising with a reduction in spending by 79% from £8.4m to £1.74m year on year.
However, if subscription levels are anything to go by, BSkyB’s spending seems worthwhile with a broadband customer base rising from 193,000 to 1.2 million last year.
Sphere: Related Content
0 Responses to “Sky’s ad bill sky high”