Since BBC’s broadband TV service iPlayer launched on Christmas day the number of visitors has reached 17 million, with an average of 50,000 hits per day. The most popular programs are Ashes To Ashes, coverage of the Six Nations clash between England and Wales and Life In Cold Blood.
During January, more than 2.2 million people watched a programme on BBC iPlayer, with approximately 11 million TV programmes streamed or downloaded on demand.
As a result of the new service it has also been reported that the number of visitors to the whole of bbc.co.uk has increased by over a quarter.
Ashley Highfield, Director of BBC Future Media and Technology, says: “While it’s still early days, early indications are that BBC iPlayer is having a significant effect in attracting new users to bbc.co.uk. To build on this initial success, we continue to reach out to audiences wherever they are, and we now have BBC-branded ‘channels’ on Yahoo! and partnerships with MSN and Blinkx going live soon.”
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