Virgin Media has released the anticipated Q4 results revealing an increase of 2.6% earnings to £321 million, but showing a widened pre-tax loss sum of £162 million. It wasn’t all bad news though as they also reported an increase in customer subscription rates in its broadband, telephone and television services of 272,100 customers.

In the report the company confirmed that broadband remained their “premier product” and announced that it would continue to emphasise the speed, quality and reliability of their broadband service to consumers.

Virgin Media now has 3.4 million cable broadband subscribers as well as 0.3 million off-net broadband subscribers, making them the largest residential broadband provider in the UK.

Speaking on the results, Neil Berkett, acting chief executive officer of Virgin Media said: “We are achieving good results from our stated strategy of exploiting our superior network capability to drive broadband growth and deliver the next generation of personalized on-demand content, as well as focusing on reducing churn.”

He continued: “With a strong brand, superior products, and improving service and operations, we believe we are well placed for continued growth and cash flow generation.”

Source: Virgin Media

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