Despite relatively new Ofcom rules designed to ease the process of changing services, Reuters has reported that consumers are still facing an uphill struggle when it comes to switching broadband providers.
In an important move last year, Ofcom gave broadband suppliers a five-day time limit on supplying customers with a migration authorisation code (MAC), a digit that allows broadband users to switch provider smoothly. The general consensus was that the procedure had been improved. However, a poll of 1,480 people who tried to change broadband provider in the past twelve months found that many customers were still struggling.
38% of broadband users in a uSwitch.com survey said that they were not supplied with a MAC with five days of request and 14% confirmed that they had failed to get a MAC at all. Year on year, before the Ofcom rule was enforced only 11% of those partaking in the survey said that they did not receive the MAC code.
Responding on the finds, Steve Weller, head of communications at uSwitch.com urged Ofcom to impose fines on providers who failed to deliver a MAC: “Despite the mandatory code of practice being introduced, providers are still dragging their heals at the customer’s expense.”
Speaking on the results, Ofcom said that the number of MAC-related complaints had fallen from 825 in March 2007 to 517 last month. However, it also expressed concern that many ISPs were still not delivering a 5-day MAC deadline.
“Ensuring that consumers are able to switch their broadband supplier quickly, easily and with minimal service disruption remains a priority for Ofcom,” it said in a released statement. “Industry players should now expect that Ofcom may process directly to individual notifications of contravention without any further warnings where our investigation of an ISP demonstrates sufficient evident of contravention.”
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