A report on Tech Watch has suggested that broadband consumers are being guided by price alone when deciding which supplier they should sign up with, despite advice from industry experts and comparison sites such like Broadband Genie.
David Allen from Tech Watch explained:
“As anyone can see from a basic price comparison that there is not much in it, so if the ISP’s are competing on price, then what is being left out of the package? That question needs to be asked by consumers looking to upgrade or switch broadband suppliers.”
Allen went on to urge customers to check ISP’s performance in other areas other than price and take their time doing so: “Subscribing to a service which does not live up to the expectations of the user can be a long and painful experience indeed.”
Source: Tech Watch
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