Research firm Tariff Consultancy Ltd has predicted a boom in mobile data services such as mobile broadband during a speech at the 3rd Mobile Pricing Symposium at Cambridge University.
Factors such as increased availability of simple plug-in USB dongles and a dip in price were said to be the reasons for the increased popularity of mobile broadband.
Margrit Sessions of Tariff Consultancy Ltd, explained: “Price competition among mobile broadband providers has become intense as the cost of devices has reduced and increased network capacity has become available with HSDPA speeds.
“We believe that flat rate price competition will continue to be severe until mobile providers learn how to differentiate their product offer to meet the need of individual user groups,” she said. “This is a recurring theme that we look forward to analysing at the 4th Mobile Pricing Symposium in 2009.”
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