Be Broadband launches new speed estimator
Friday 29 August 2008
Be Broadband (O2) has announced that it has introduced a new broadband speed tester feature to the service home page. Following a request from Ofcom that service providers should be more honest about their speed delivery the new application gives customers an estimated speed quote, and a better idea of the level of service they will receive.
Be Broadband commented that their decision to make the speed estimator so widely available should encourage other broadband providers to "show their commitment to the Ofcom voluntary code of practice."

Felix Geyr, managing director at Be Broadband, said: "Be Broadband has always been proud of it's [sic] performance and with the launch of this speed estimation tool, new customers can check the speed they will receive, rather than the "up to" that other ISPs provide. We feel it is a step in the right direction for the broadband industry to cut through customer's [sic] confusion and improve customer trust in their services."
He continued: "Be Broadband currently offers the fastest broadband in the UK according to many independent sources and now broadband customers will see just how much faster Be Broadband's service is compared to other ISP providers."