Broadband Genie launched in February 2005 to provide a quick and easy way for consumers to check broadband availability where they live. It is now firmly established as one of the UK's leading independent broadband comparison services, helping thousands of consumers save money on broadband every single month.
Up-to-date, comprehensive broadband information
Broadband Genie is continuously updated - we make changes to product data every single day, and carry out a full audit of product data at least once every four weeks. So you can rest assured that what you see is what you get. If you do come across any inaccuracies, please contact us and we'll get right on the case.
We maintain information on more than 30 leading UK broadband providers, in the form of either profiles, user reviews, or product data.
Independence, and open-ness
Broadband Genie supplies independent information and advice. No telecoms company has an interest in Broadband Genie.
Many broadband providers pay us some kind of commission when consumers choose to save money by switching provider. This revenue pays for the maintenance of the website, and allows us to continue to provide our broadband comparison service free-of-charge to consumers.
Genie Group
Genie Group's unique selling point is the Genie, who makes personal recommendations to internet shoppers based on ground-breaking, intelligent technology. This gives Genie Group the ability to provide an enjoyable and satisfying internet shopping experience, and deliver an unmatched quality of sales leads to our affiliate merchants.
Genie Group has recently launched DVD Rental Genie and Loan Genie, and will be launching new Genie services throughout 2006.
The Genie experience
The Genie comparison shopping experience is centred on the Genie itself, a helpful guide through the shopping maze. The Genie is the manifestation of the Genie Group brand, and communicates our core brand values:
Unique, breaking new ground. The Genie aims to offer innovative technologies, services, and product features which are new to that particular market.
Fun and adventurous. The Genie?s adventurous spirit challenges traditional internet shopping conventions, and aims to provide a genuinely fun and interesting experience for the consumer.
Helpful and friendly. The Genie aims to be a helpful and friendly guide to finding what consumers are looking for, by providing straightforward, plain-English advice and cutting through the jargon. No more jargon, no more ?fluff?, just pure result. The Genie can give as much or as little advice as needed ? beginners and experienced people alike will find it an enjoyable experience.
Impartial. The Genie recommends products and services based on how well they match a customer's needs. We believe that customers are entitled to a fair and credible service without any vested interests.
Authoritative. The Genie is able to cope with the demands of huge volumes of data across a range of constantly changing markets. Customers can be confident that they are being shown the very latest product and pricing information.
Trustworthy. The Genie aims to be a market-leading brand that deals only with the best online providers, instilling trust amongst our customers.
Customer-focused. The Genie is committed to excellent customer service, and to equal accessibility for all customers. Every interaction with the Genie and with Genie Group staff must result in a quick and helpful response.
