Was the UK iPhone launch a flop?

by Julian Prokaza
on Mon 12 Nov 2007 Comment

Apple Store @ iPhone launchThere's an interesting story over at The Register about the non-event that was the launch of the UK iPhone. A queue did form outside the Apple Store on Regent Street, but it was pretty much business as usual at other iPhone outlets (Carphone Warehouse and O2) around the country – just a handful of customers, in other words. 

The story is spun off a blog post over at the Dialaphone blog, which details the pre-launch hysteria at stores in and around London. There were, apparently, 15 people queuing outside the Apple Store at around 3pm on Friday, though this did swell to a few hundred come 6.02pm.

So, a typically British reaction to the iPhone, yet another example of media fibbery in an attempt to concoct a story or just more anti-Apple cynicism from certain quarters? We suspect the muted response is the result of the iPhone costing £269 with contract in a country that's used to getting a phones for free when the contract costs £25/month. 

[ Dialaphone via The Register]

Originally published on www.mobilecomputermag.co.uk, now incorporated into Broadband Genie
© Dennis Publishing

Like this? Please share it!

Like Broadband Genie?




Comments

Add your comment now

Post a reply to this thread

 

 

Please describe your emotions in making this comment:


Powered by reCAPTCHA

Unless you are a verified user, comments will be moderated before they appear. Comments submitted entirely in capital letters, containing advertising or excessive swearing will be rejected; please try to be polite. The best comments are relevant, factual and balanced; think about all aspects of the package, such as speed, connection quality and customer service. We reserve the right to edit comments.