Sony 3D TVs will be available in time for the first 3D World Cup

The imminent World Cup is proving to be a bit of a push for technology manufacturers and content providers alike. Following the news from Virgin Media that it's teamed up with ITV1 HD to broadcast the sports event in High Definition (available to Virgin Media TV customers, including those signed up to one of its 'triple-play' bundled broadband, phone and TV packages), Sony has confirmed it will be releasing an "affordable" home 3D TV model in time for the Cup.

The Sony 3D TV BRAVIA HX800 along with Blu-ray players will be available in stores from June with more dedicated 3D TV models coming from Sony within the few weeks after that.

With the highest frame rate technology at the moment Sony's 200Hz HX800 will give viewers the chance to view 3D in full High Definition (providing the viewer has sufficient bandwidth).

Of course, that's no good unless a provider is willing to broadcast the event in 3D. At the moment, there's no official word on 3D World Cup broadcasting for UK home TV networks (although considering Sky has made an effort with its 3D coverage of the Barclays Premier League this there could be potential there). Meanwhile, Virgin Media's recently released V HD set-top box comes 3D-ready.

Sony will also be releasing dedicated 3D glasses especially for home High Definition 3D use. Available in a choice of colours and with flexible and adjustable side arms and nose pad these glasses will use active shutter technology with a battery life of approximately 100 hours and an auto shut-off function. So the little'uns aren't left out smaller pink and blue glasses with also be available for children.