BT announces the launch of ABC TV for its video-on-demand service

BT has struck a deal with The Walt Disney Company EMEA that will enable broadband users to enjoy hit US TV shows, including Cougar Town, Desperate Housewives and Criminal Minds.

This is the first international launch of an ABC-branded video-on-demand service and will commence on the 15th of September to BT Vision customers throughout the UK. ABC TV On Demand will feature as part of the BT Vision TV pack retailing at £6.99 per month. It will also be possible to purchase individual episodes at 99p each and content will be updated each month.

“The ABC brand stands for innovative, high quality US television production. Leveraging this to launch an ABC TV On Demand branded service is a logical next step in our digital distribution strategy," said Catherine Powell, SAP/GM, Media Distribution, The Walt Disney Company EMEA.

"Through partnering with successful and like-minded digital media platforms, such as BT, we are able to offer choice to consumers in how and when they enjoy our programming, while maintaining the highest quality of viewing experience."

Marc Watson, chief executive of television and online services, BT Retail, said: “ABC TV On Demand is Disney's first launch of an ABC-branded on demand entertainment service outside of the US. BT Vision customers will be able to start, pause or rewind their favourite shows whenever they want without having to fit in with a broadcaster’s schedule or missing an episode. "

"This is just the latest addition to BT Vision’s array of on-demand channels including Discovery, National Geographic and MTV.”