Channel 4 and TalkTalk join the Project Canvas gang

Internet service provider TalkTalk and Channel 4 have confirmed they’ve signed up to join Project Canvas – a scheme which is working towards delivering television programmes and other online content over a broadband connection, on-demand and subscription-free. The hope is this will create a next-gen platform for Freeview and Freesat services.

A whole host of other service providers including the BBC, ITV, Five and BT have joined forces to show commitment to the project which is now waiting to be approved by the BBC Trust.

Keen to show support to internet-connected TV, internet service provider TalkTalk’s Senior Director of TV at TalkTalk, Max Alexander, commented: “We’ve led the way in making the internet accessible by championing value and building the most extensive network. We’re pleased to support Project Canvas and believe that it will be of great interest to our 4 million customers.”

Meanwhile, on the importance of next-gen TV services Gill Pritchard, director of strategy at Channel 4 said: “IPTV is set to become the next generation of TV and if Channel 4 is to continue to enhance its importance in a fully converged world it is key to be part of driving Project Canvas. We believe that Project Canvas is an important development that will bring considerable benefits to all viewers, increasing the accessibility of on-demand content for everyone, not just the technologically savvy.”

Previous reports have suggested Canvas boxes will be available to consumers by 2010.