Internet TV is the way forwards, according to survey by Motorola

A new study by Motorola has caused the company to hail the new "internet era of TV" after it found a large percentage of consumers are doing more of their viewing online.

A study which polled 3,500 people in the UK, Sweden, France, Germany and Spain, found that while 70 per cent of UK consumers regularly watch live TV, an increasing number are also using alternative mediums. More than 50 per cent of Brits were found to regularly stream internet video, while a third watch on-demand TV services online.

We're also a very sharing bunch, it seems, with 87 per cent of UK consumers admitting to regularly sharing content such as images and video clips with friends and family while on the move.

Meanwhile, perhaps because of its excellent broadband connectivity, Sweden was the only country where live TV was not the most common way of finding something to watch. Nearly half of Swedes asked indicated that they would rather watch internet video than live TV - perhaps giving us a glimpse of the future, when a better broadband experience is widely available. Other likely futures of internet TV include more mobility, with improvements in mobile broadband making streaming content to mobile devices a fact of everyday life; and a more customised viewing experience, allowing recommendations across social networks and with content presented however you want it.

“Our research shows that we’re entering a new era for TV – what Motorola has termed ‘the Internet Era of TV’," commented Steve McCaffery, Vice President of Motorola's Home & Networks Mobility (EMEA).  "The Internet, social networks and smartphones have changed how consumers of all ages engage with content.  It’s now on their terms.  What this tells us as an industry is that we must continue to develop solutions and services that make the consumer experience as intuitive, individual and interactive as possible.”

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