TalkTalk launching new acquisition campaign

TalkTalk, the home phone and broadband company owned by The Carphone Warehouse is kicking of a new campaign intended to draw in more subscribers. Fronted by media agency Trinity Communications, the new advertising project is intended to open up new channels to pool in potential customers. Carphone Warehouse launched the free broadband service, TalkTalk back in April 2006 and although response from customers was good, the company struggled to cope with subscription demands. During its early days Carphone Warehouse had to apologise for the troubled service, admitting that setting up free broadband was harder than originally thought. Speaking on the proposed campaign Phil Nunn, partner at media planning agency Trinity Communications said: "It's exciting to work with a client who is proactive about opening out their media channels and who is so focused on results. This campaign is right at the heart of what Trinity does, living with the data to grow a clients business." After reports earlier in the week that revealed how much money ISPs had pumped into their advertising campaigns, it has been announced that BT, TalkTalk and Virgin Media have all recently signed up to use a new system created by digital technology company Phorm which connects up advertisers, websites and ISPs to give them a better idea of advertising potential.