Streaming services pose a growing threat to the traditional premium TV business model, but Sky is embracing the changing times with the news that its customers will soon be able to access the Netflix library as part of their satellite TV bundle.
Later this year anyone with a Sky Q box will be able to stream Netflix content and pay for the service on their Sky TV bill. While many TV services already offer a Netflix app, Sky will be closely integrating Netflix with its TV box software so you can smoothly switch between live broadcasts and Netflix content. Pricing has not yet been announced.
Netflix began life as a mail order DVD rental service before moving into streaming in 2007. But it wasn’t until 2013 when the company took its first steps into TV and movie production that established studios and broadcasters took it seriously. Netflix is now famous for highly regarded original content such as Orange Is The New Black, Stranger Things and a series of popular Marvel comic book adaptations, which has helped it attract an estimated 117m+ subscribers worldwide.
This is just one of the big changes coming to Sky in 2018. Late last year it announced plans to eliminate the need to use a satellite dish to receive its service and instead allow customers to stream broadcasts. It’s also facing a potential takeover. 21st Century Fox had been planning to purchase the chunk of Sky it doesn’t already own, but is facing a challenge from US telecoms and media behemoth Comcast, which got involved last week with a larger $22.1bn bid.