Revealed

Broadband affordability index | A global comparison

Access to high-speed broadband is becoming a necessity in today's digital age. It’s how we stay connected and get information. It underpins economic growth and provides access to vital services like education and healthcare.

Our comprehensive new study has highlighted that access to affordable broadband is not a given for everyone globally.

We compared high-speed internet bills to average wages to determine a broadband affordability rating for 132 countries worldwide.

The results provide valuable insights into the current state of global broadband affordability. Our hope is that the research encourages policymakers to challenge the status quo and ultimately improve access to affordable high-speed internet for all.

Interactive map

Internet as a % of salary

< 1.5%
< 3.3%
< 5.2%
< 10%
> 10%

How to use the map

Countries are colour-coded to highlight their broadband affordability at a glance. Simply hover over a country to see a pop-up box that shows their broadband affordability (monthly internet costs as a percentage of salary) and their worldwide ranking (out of the 132 countries included in the research).

Why some countries don’t have data

Countries with populations less than 50,000, no reliable exchange rate or not enough responses were excluded from the study. For more detail, including the list of countries excluded, see methodology.

Topline findings

World’s most affordable internet*

Region
Europe
Sub-region
Eastern Asia
Country
Hong Kong

World’s least affordable internet*

Region
Africa
Sub-region
Central Asia
Country
Turkmenistan

(*) Based on our broadband affordability rating which is reported monthly high-speed internet access costs as a percentage of average salary. For more detail, see methodology.

Global snapshot | Broadband affordability

  • Worldwide, people spend 3.81% of their salary on high-speed internet access.
  • Europe has the most affordable internet in the world. Europeans spend just 1.72% of their salary on their monthly broadband bill.
  • Asia, the Americas and Oceania have similar levels of broadband affordability at 3.31%, 4.48% and 4.65% respectively.
  • Africa has the least affordable broadband in the world. African people spend 13% of their wages on internet bills.

Europe has come out on top of the regional broadband affordability index. Residents of Europe spend 1.72% of their salary on their internet bill. It’s the most affordable high-speed internet of any region in the world. The highly developed country-by-country broadband infrastructure likely drives this ranking.

Asia has the second most affordable internet in the world. People in Asia spend 3.31% of their monthly salary on high-speed broadband, which is close to the global average of 3.81%.

Broadband affordability in the Americas and Oceania is quite similar. The Americas ranked third (using 4.48% of salary on internet connectivity), and Oceania ranked fourth (4.65%).

The affordability for Asia, the Americas and Oceania is likely lower than in Europe because they contain countries with more challenging geographies or economics.

Africa has the least affordable internet in the world. African people spend 13% of their income accessing high-speed broadband. This is not surprising given the low level of broadband infrastructure in many African countries results in mobile broadband being the default internet access.

"Africa is a huge outlier compared to other continents. Its broadband network is in the early stages of development, and while it has one of the fastest-growing infrastructures in the world, it's going to be difficult to close the gap with the rest of the world. Geographical limitations, coupled with a lack of ambition from providers to offer cheaper products, low penetration rates, higher taxes on products and cheaper mobile alternatives all contribute to the low affordability of fixed-line services."

- Alex Tofts, Broadband Expert, Broadband Genie

Region Internet as a % of salary
Africa average 13.00%
Americas average 4.48%
Asia average 3.31%
Europe average 1.72%
Oceania average 4.65%
World average 3.81%

Sub-regional snapshot | Broadband affordability

  • Broadband affordability is relatively consistent across Europe, but it’s slightly less affordable in Southern Europe than in Western, Eastern or Northern Europe.

    “Europe has benefitted from hefty investments in most countries’ networks. They can provide cheaper access because of a regulated market environment that boosts competition.”

    - Alex Tofts, Broadband Expert, Broadband Genie

  • Access to affordable internet varies dramatically across Asia. The most affordable internet is in south-eastern Asia (where internet costs 1.83% of salary), and the least affordable is in central Asia (40.46%).

    “Asia is a tale of extremes. At one end, Hong Kong and Singapore offer the world’s most affordable broadband driven by high wages and a competitive broadband market. On the other end, Turkmenistan, being bound by geopolitical restraints, has the least affordable broadband in the world.”

    - Alex Tofts, Broadband Expert, Broadband Genie

  • North America enjoys more affordable internet at 3.04% of salary compared to Latin America and the Caribbean at 4.97%.

    “The United States and Canada both have one of the highest internet costs. It’s driven by a lack of competition and bigger distances to connect with lower population density than other developed countries. However, both have average wages in the top fifteen in the world, compensating for the high cost of internet.”

    - Alex Tofts, Broadband Expert, Broadband Genie

  • Broadband is far more affordable in Oceania if you’re in Australia or New Zealand (1.42% of salary) rather than in the Pacific Islands, particularly Melanesia (13.87%).

    “The Pacific Islands have a low variety of broadband services and comparatively low wages, which causes the broadband affordability to drop compared with their more developed neighbours.”

    - Alex Tofts, Broadband Expert, Broadband Genie

  • Although still expensive by global standards, internet is more affordable in Northern Africa (9.74% of salary) compared with sub-Saharan Africa (13.43%).

    “The costly end of our table is occupied by many sub-Saharan African counties. Ten out of fifteen of the most expensive places for internet are from the sub-Saharan region."

    - Alex Tofts, Broadband Expert, Broadband Genie

Region Sub Region Internet as a % of salary
Africa Northern Africa 9.74%
Africa Sub-Saharan Africa 13.43%
Americas Latin America and the Caribbean 4.97%
Americas Northern America 3.04%
Asia Central Asia 40.46%
Asia Eastern Asia 1.25%
Asia South-eastern Asia 1.83%
Asia Southern Asia 7.09%
Asia Western Asia 2.39%
Europe Eastern Europe 1.75%
Europe Northern Europe 1.45%
Europe Southern Europe 2.74%
Europe Western Europe 1.32%
Oceania Australia and New Zealand 1.42%
Oceania Melanesia 13.87%
Oceania Micronesia 2.08%
Oceania Polynesia 9.60%

Countries with the most affordable broadband

Hong Kong is the world's most affordable country for broadband, where residents spend just 0.73% of their salary on high-speed broadband. The next most affordable countries are Singapore, Denmark, Finland and Switzerland.

Hong Kong flag Hong Kong
0.73%
Singapore flag Singapore
0.77%
Denmark flag Denmark
0.88%
Finland flag Finland
0.98%
Switzerland flag Switzerland
1.03%

Internet as a % of a salary vs. country

Countries with the least affordable broadband

The world’s least affordable country for broadband is Turkmenistan. Residents can spend 93.26% of an average salary to access high-speed broadband, putting it out of reach for many. The next least affordable countries are Equatorial Guinea, Papua New Guinea, Malawi and Uganda.

Turkmenistan flag Turkmenistan
93.26%
Equatorial Guinea flag Equatorial Guinea
87.5%
Papua New Guinea flag Papua New Guinea
82.4%
Malawi flag Malawi
42.06%
Uganda flag Uganda
41.28%

Internet as a % of a salary vs. country

World broadband affordability | Country-by-country ranking

The global broadband affordability index ranks the 132 countries included in the study by the percentage of a typical salary that people would have to spend to get a high-speed (60Mb) broadband connection each month.

  • Asian tech supercentre Hong Kong has the most affordable internet in the world, just outperforming Singapore, which came in 2nd.
  • Scandic nations Denmark and Finland ranked 3rd and 4th for global broadband affordability.
  • Switzerland rounded out the worldwide top 5 and is the most affordable nation for broadband in Europe, beating France, ranked 9th in the world.
  • Fiji was a surprise entrant in the top 10, ranking as the 10th most affordable country worldwide for broadband.
  • The UK ranks 22nd overall, on a par with peers like Japan, Australia and New Zealand. It lags behind European powerhouses Switzerland, France and Germany in the rankings, though there’s little between them in terms of the affordability rating.
  • The US is way down the list in 32nd place, outperformed by most of its economic competition. It’s in a similar position as Ireland and Hungary and is outranked by China.
  • Some of the bigger global economies didn’t perform as well as expected in the study. Portugal ranked 53rd, BRIC powerhouse Brazil ranked 77th and Egypt ranked way down in 97th.
World ranking Country Region Sub Region Internet cost Average salary Internet as a % of salary
1 Hong Kong Asia Eastern Asia £17.93 £2,442.15 0.73%
2 Singapore Asia South-eastern Asia £28.52 £3,698.04 0.77%
3 Denmark Europe Northern Europe £26.70 £3,044.13 0.88%
4 Finland Europe Northern Europe £19.70 £2,017.46 0.98%
5 Switzerland Europe Western Europe £45.49 £4,426.40 1.03%
6 Israel Asia Western Asia £21.57 £2,040.60 1.06%
7 Sweden Europe Northern Europe £23.42 £2,183.72 1.07%
8 Lithuania Europe Northern Europe £9.71 £816.90 1.19%
9 France Europe Western Europe £23.77 £1,966.81 1.21%
10 Fiji Oceania Melanesia £18.85 £1,521.58 1.24%
11 Kuwait Asia Western Asia £28.48 £2,277.02 1.25%
12 Guadeloupe Americas Latin America and the Caribbean £47.16 £3,586.85 1.31%
13 Germany Europe Western Europe £29.17 £2,207.99 1.32%
14 Luxembourg Europe Western Europe £40.38 £3,058.41 1.32%
15 Poland Europe Eastern Europe £9.79 £728.94 1.34%
16 Romania Europe Eastern Europe £6.72 £491.66 1.37%
17 Russia Europe Eastern Europe £6.78 £494.26 1.37%
18 Netherlands Europe Western Europe £35.86 £2,573.78 1.39%
19 Bahrain Asia Western Asia £44.32 £3,175.28 1.40%
20 New Zealand Oceania Australia and New Zealand £43.25 £3,058.18 1.41%
21 Qatar Asia Western Asia £68.80 £4,851.63 1.42%
22 United Kingdom Europe Northern Europe £30.84 £2,166.06 1.42%
23 Japan Asia Eastern Asia £27.65 £1,927.92 1.43%
24 Australia Oceania Australia and New Zealand £42.75 £2,989.35 1.43%
25 China Asia Eastern Asia £10.08 £679.30 1.48%
26 Andorra Europe Southern Europe £30.25 £2,043.18 1.48%
27 Austria Europe Western Europe £28.47 £1,874.61 1.52%
28 Norway Europe Northern Europe £43.18 £2,687.83 1.61%
29 Martinique Americas Latin America and the Caribbean £31.61 £1,888.09 1.67%
30 Bulgaria Europe Eastern Europe £9.37 £538.20 1.74%
31 Latvia Europe Northern Europe £13.23 £757.17 1.75%
32 United States Americas Northern America £56.77 £3,210.50 1.77%
33 Hungary Europe Eastern Europe £11.05 £625.60 1.77%
34 Ireland Europe Northern Europe £40.50 £2,259.46 1.79%
35 Slovakia Europe Eastern Europe £12.90 £704.51 1.83%
36 Italy Europe Southern Europe £22.98 £1,217.97 1.89%
37 Belgium Europe Western Europe £38.97 £2,035.36 1.91%
38 Estonia Europe Northern Europe £17.44 £894.45 1.95%
39 India Asia Southern Asia £6.94 £352.12 1.97%
40 Guam Oceania Micronesia £44.53 £2,142.78 2.08%
41 Canada Americas Northern America £52.02 £2,385.94 2.18%
42 Iceland Europe Northern Europe £53.12 £2,341.29 2.27%
43 Spain Europe Southern Europe £32.60 £1,383.55 2.36%
44 Turkey Asia Western Asia £6.43 £246.30 2.61%
45 Malta Europe Southern Europe £29.39 £1,125.63 2.61%
46 Saudi Arabia Asia Western Asia £56.30 £2,084.18 2.70%
47 Croatia Europe Southern Europe £19.43 £700.07 2.78%
48 Puerto Rico Americas Latin America and the Caribbean £44.53 £1,534.47 2.90%
49 Slovenia Europe Southern Europe £26.87 £911.98 2.95%
50 Cyprus Asia Western Asia £30.08 £1,003.49 3.00%
51 Cayman Islands Americas Latin America and the Caribbean £113.22 £3,732.34 3.03%
52 Belarus Europe Eastern Europe £10.00 £322.69 3.10%
53 Portugal Europe Southern Europe £28.83 £874.33 3.30%
54 Kazakhstan Asia Central Asia £8.55 £247.45 3.46%
55 Thailand Asia South-eastern Asia £14.19 £410.36 3.46%
56 Saint Lucia Americas Latin America and the Caribbean £33.85 £927.97 3.65%
57 Georgia Asia Western Asia £12.40 £336.10 3.69%
58 Malaysia Asia South-eastern Asia £21.94 £584.57 3.75%
59 French Guiana Americas Latin America and the Caribbean £51.73 £1,351.70 3.83%
60 Serbia Europe Southern Europe £15.33 £397.19 3.86%
61 Lesotho Africa Sub-Saharan Africa £36.35 £937.99 3.88%
62 Bosnia And Herzegovina Europe Southern Europe £18.56 £472.00 3.93%
63 Chile Americas Latin America and the Caribbean £22.30 £539.00 4.14%
64 Greece Europe Southern Europe £27.56 £664.79 4.15%
65 Montenegro Europe Southern Europe £20.63 £492.10 4.19%
66 Armenia Asia Western Asia £13.41 £319.02 4.20%
67 South Africa Africa Sub-Saharan Africa £41.80 £990.54 4.22%
68 Barbados Americas Latin America and the Caribbean £43.07 £1,009.16 4.27%
69 North Macedonia Europe Southern Europe £13.12 £303.00 4.33%
70 Mexico Americas Latin America and the Caribbean £21.66 £485.95 4.46%
71 Albania Europe Southern Europe £12.41 £273.74 4.53%
72 Bhutan Asia Southern Asia £16.02 £351.36 4.56%
73 Uruguay Americas Latin America and the Caribbean £30.12 £644.85 4.67%
74 Oman Asia Western Asia £59.74 £1,255.28 4.76%
75 Mongolia Asia Eastern Asia £9.72 £198.70 4.89%
76 Sri Lanka Asia Southern Asia £5.22 £105.00 4.97%
77 Brazil Americas Latin America and the Caribbean £14.71 £293.95 5.00%
78 Saint Vincent And The Grenadines Americas Latin America and the Caribbean £38.81 £761.28 5.10%
79 Mauritius Africa Sub-Saharan Africa £21.62 £415.31 5.21%
80 Kyrgyzstan Asia Central Asia £10.59 £202.11 5.24%
81 Jordan Asia Western Asia £25.93 £481.48 5.39%
82 Greenland Americas Northern America £136.11 £2,459.68 5.53%
83 Azerbaijan Asia Western Asia £14.40 £256.30 5.62%
84 Panama Americas Latin America and the Caribbean £31.46 £515.11 6.11%
85 Paraguay Americas Latin America and the Caribbean £14.98 £243.25 6.16%
86 Antigua And Barbuda Americas Latin America and the Caribbean £46.77 £746.36 6.27%
87 Trinidad And Tobago Americas Latin America and the Caribbean £40.47 £629.25 6.43%
88 Costa Rica Americas Latin America and the Caribbean £41.40 £630.04 6.57%
89 Tunisia Africa Northern Africa £15.49 £231.80 6.68%
90 Botswana Africa Sub-Saharan Africa £47.81 £696.23 6.87%
91 Peru Americas Latin America and the Caribbean £22.42 £314.54 7.13%
92 Djibouti Africa Sub-Saharan Africa £30.08 £420.06 7.16%
93 Nepal Asia Southern Asia £10.73 £149.17 7.19%
94 Burundi Africa Sub-Saharan Africa £17.99 £249.67 7.21%
95 Colombia Americas Latin America and the Caribbean £17.14 £228.23 7.51%
96 Ecuador Americas Latin America and the Caribbean £31.89 £414.43 7.69%
97 Egypt Africa Northern Africa £9.82 £121.09 8.11%
98 Jamaica Americas Latin America and the Caribbean £36.92 £449.55 8.21%
99 Burkina Faso Africa Sub-Saharan Africa £29.18 £347.27 8.40%
100 Maldives Asia Southern Asia £58.26 £652.84 8.92%
101 Grenada Americas Latin America and the Caribbean £69.81 £748.26 9.33%
102 Morocco Africa Northern Africa £26.60 £284.21 9.36%
103 French Polynesia Oceania Polynesia £78.63 £819.11 9.60%
104 Kenya Africa Sub-Saharan Africa £27.11 £270.24 10.03%
105 Libya Africa Northern Africa £25.00 £248.85 10.05%
106 Gabon Africa Sub-Saharan Africa £43.61 £414.33 10.53%
107 Guatemala Americas Latin America and the Caribbean £46.33 £430.05 10.77%
108 Togo Africa Sub-Saharan Africa £48.32 £436.13 11.08%
109 El Salvador Americas Latin America and the Caribbean £31.57 £283.28 11.14%
110 Indonesia Asia South-eastern Asia £25.45 £219.10 11.62%
111 Senegal Africa Sub-Saharan Africa £42.28 £359.81 11.75%
112 Bangladesh Asia Southern Asia £20.55 £171.21 12.00%
113 Guyana Americas Latin America and the Caribbean £34.93 £280.57 12.45%
114 Pakistan Asia Southern Asia £17.23 £122.83 14.03%
115 Algeria Africa Northern Africa £29.88 £210.01 14.23%
116 Dominica Americas Latin America and the Caribbean £52.25 £346.01 15.10%
117 Bolivia Americas Latin America and the Caribbean £48.78 £314.91 15.49%
118 Rwanda Africa Sub-Saharan Africa £43.77 £278.60 15.71%
119 Cameroon Africa Sub-Saharan Africa £35.13 £185.72 18.92%
120 Yemen Asia Western Asia £63.54 £329.58 19.28%
121 Benin Africa Sub-Saharan Africa £35.98 £184.81 19.47%
122 Haiti Americas Latin America and the Caribbean £131.57 £646.31 20.36%
123 Ghana Africa Sub-Saharan Africa £29.36 £138.22 21.24%
124 Vanuatu Oceania Melanesia £113.84 £532.41 21.38%
125 Nigeria Africa Sub-Saharan Africa £29.89 £110.32 27.09%
126 Mozambique Africa Sub-Saharan Africa £99.73 £269.32 37.03%
127 Madagascar Africa Sub-Saharan Africa £47.70 £122.60 38.91%
128 Uganda Africa Sub-Saharan Africa £53.34 £129.23 41.28%
129 Malawi Africa Sub-Saharan Africa £140.17 £333.27 42.06%
130 Papua New Guinea Oceania Melanesia £183.01 £222.09 82.40%
131 Equatorial Guinea Africa Sub-Saharan Africa £228.97 £261.68 87.50%
132 Turkmenistan Asia Central Asia £287.53 £308.31 93.26%

Methodology

How we calculated the global broadband affordability index

We compared the average reported monthly high-speed internet bill with the average wage for people from 132 countries to work out the cost of internet as a percentage of salary.

  • Reported monthly high-speed internet bill and wages by country: a robust and comprehensive international survey dataset included over 700,000 people from 162 countries reporting their wages and monthly high-speed internet bill (60Mb or more, unlimited data, cable/ADSL).

  • Currency normalisation: we used the UK HMRC’s January 2023 exchange rates to convert from native currency to GBP.

  • Cleansing for statistical reliability: we excluded countries with small populations (under 50,000), no reliable exchange rate or too few responses.

  • Data validation: we compared the cost of a general basket of goods for each country to validate salary and internet cost data reliability.

Countries we excluded and why

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