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NOW Broadband deals for existing customers: upgrades & renewals

If your NOW Broadband contract has reached the end of its term, it’s time to consider your next steps. Should you stay or switch to a new deal? In this guide, we’ll go over your options as an existing customer and explore the pros and cons of switching or renewing.

NOW Broadband Deals for existing customers: stay or switch?

When your broadband contract has reached the end of its minimum term, you've got a couple of options: you can get a great new deal by switching to a new provider. Or, you could stay put and renew your contract. But which is right for you? 

Switching is often the best option because it lets you take advantage of the many special offers available to new customers. This can include generous shopping vouchers and other rewards. 

Here are just some of the deals currently available: 

Dynamic deal panel

Whatever you do, don’t let your NOW Broadband service continue without doing anything! You could end up paying more as a result.

NOW Broadband existing customer deals

NOW doesn't advertise deals specifically for existing customers. Instead, you’ll be offered a standard monthly price. Here are some of the deals currently available:

Dynamic deal panel

Existing customers won't get any special offers included with these deals - they're only for new sign-ups. That's why switching at the end of your contract is often the best option to keep costs down.

If you choose to renew your contract, we recommend you contact NOW customer service and ask what they can offer you to stay. Practice your haggling skills! This can often get you a better deal.

NOW Broadband upgrade deals

If you opt to renew your NOW Broadband service, you may be able to upgrade to a faster speed at the same time. 

NOW offers three different average download speeds that most people will be able to sign up to: 11Mb, 36Mb or 63Mb, which are fibre optic services using a standard BT Openreach telephone line, and a 100Mb full fibre option.

To be able to sign up to NOW Broadband Full Fibre 100 your home network must be upgraded to a full fibre network (FTTP).

  • What is Openreach?

    Openreach is the company that maintains the former British Telecom Network used for the majority of broadband and phone services. If a repair or installation is required, it’s Openreach who will send an engineer, not your provider.

    More than 650 service providers using the Openreach network. That’s the majority of the UK’s broadband providers. This includes Sky, TalkTalk and BT. The exception to this is Virgin Media - it uses its own, separate cable network.

If you currently have the 11Mb NOW Brilliant Broadband service, it's very likely you'll be able to move to fibre, as it's available to most homes.

If you already have the NOW Fab Fibre package with 36Mb average speed, it's likely you could upgrade to the 63Mb Super Fibre deal. 

If you're already using NOW's fastest 63Mb service, but you don't have access to NOW's Full Fibre 100 deal, you have two options; you'll either have to move to Virgin Media, or you may also be able to sign up to a full fibre deal with a smaller, alternative network ('altnet').

  • What’s Fibre To the Premises?

    Full Fibre broadband is also known as ‘Fibre To The Premises’, ‘Fibre To The Home’. This is often shortened to FTTP or FTTH. They’re all the same thing!

    Instead of copper telephone wire making up the final part of the journey from that green cabinet on the street, fibre optic cables are installed right up to your home.

    It’s amazing the difference in speed this small data journey can have. With full-fibre broadband you can expect to receive speeds of 1Gb+.

    The downside is full-fibre is only available to a small percentage of homes in the UK, and it’s taking a good while to get everyone up to speed.

To find out what kinds of speeds and services are available at your address, use our deals checker:

Broadband Genie deals checker

Frequently asked questions about NOW Broadband deals for existing customers

  • What happens to my NOW Broadband contract when I renew or upgrade?

    When renewing or upgrading NOW Broadband, you'll need to sign up to a new 12-month minimum term. This means you're committed to paying for the service for that period of time (or you'll be charged a termination fee for leaving early).

    NOW does also offer no-contract broadband deals which can be cancelled at any time. This might be more suitable if it's likely you’ll have to end the contract before the minimum term is up.

    There will be no interruption or change to your internet if you're only renewing the current deal and not changing the speed.

    If you decide to upgrade, there may be a brief period of downtime when the connection is switched over.

  • Can I upgrade my NOW Broadband contract?

    It's likely you can upgrade your NOW Broadband package if you currently have either NOW Brilliant Broadband (11Mb average speed) or NOW Fab Fibre (36Mb). If you're signed up to NOW Broadband Super Fibre, then the only upgrade available will be NOW Broadband Full Fibre 100. This will only be available if your local exchange has been upgraded to offer a full fibre service (FTTP).

  • Can I get NOW Broadband in my area?

    NOW uses the BT Openreach telephone network and is available to millions of homes across the country. Use our postcode checker to find out what services and providers are available at your home.

  • How do I contact NOW?

    Call NOW customer service on 03303 323 050.

    For more information and other contact methods, visit our guide to NOW customer service.

  • Will I get a new Wi-Fi router when I upgrade my NOW Broadband contract?

    A new Wi-Fi router may be supplied if you upgrade to fibre optic broadband from ADSL. Otherwise, you're unlikely to be offered a new router. However, if you contact NOW to haggle for a new contract, it’s worth asking if they can supply you with a new router at the same time to sweeten the deal!

    Take a look at the current router offered with NOW Broadband deals.

Meet the author:


Matt has been working with Broadband Genie since 2009. A lifelong tech enthusiast, he has 20 years of experience writing about technology for print and online.

Specialist subject: The technicalities of broadband

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