Vodafone Broadband review
Vodafone home broadband delivers impressive speed for the money, with some of the cheapest fibre optic deals around. However, customer service is an area of concern. It is also only available to homes that can get fibre optic broadband.
- Cheap fibre optic broadband.
- Ultrafast is available in FTTP areas.
- Ultrafast deals are symmetrical in some locations.
- Truly unlimited broadband.
- Pro bundles include useful extras.
We don’t like
- No option for ADSL internet.
- Some ultrafast FTTP services have relatively slow upload speeds.
- Customer service needs improvement.
Vodafone broadband: in summary
- Download speeds (average): 38Mb / 41Mb / 67Mb / 82Mb / 100Mb / 200Mb / 500Mb / 910Mb
- Upload speeds (average): 10Mb / 20Mb / 30Mb (Openreach FTTP) / 100Mb / 200Mb / 500Mb / 910Mb (CityFibre only)
- Data usage limit: Truly unlimited
- Type of broadband: Fibre optic (FTTC & FTTP)
- Home phone line: Yes (required for FTTC, optional with FTTP)
- Inclusive phone calls: Optional extra
- Router: Vodafone WiFi Hub
You can find a selection of the best Vodafone broadband deals below:
Vodafone broadband speeds
Vodafone offers a wide array of broadband speeds throughout its range, including very fast FTTP (Fibre To The Premises) broadband for those of you lucky enough to have full-fibre access in your area.
Vodafone Superfast 1
- Download speed: 38Mb or 41Mb
- Upload speed: 10Mb
The entry-level Vodafone broadband package provides a download speed of 38Mb and an upload speed of 10Mb. In some areas, it offers a slightly quicker 41Mb average download speed.
This is enough for many homes, though if you have more than a couple of people sharing and everyone is using the broadband for bandwidth-heavy activities like streaming, it may struggle.
Vodafone Superfast 2
- Download speed: 67Mb
- Upload speed: 20Mb
With an average download speed of 67Mb and an upload speed of 20Mb, this is the fastest standard fibre (using FTTC - Fibre To The Cabinet) service offered by Vodafone without stepping up to a Pro package.
This is a good option for larger homes, though it’s often available for the same price as Superfast 1 so it might be worth going for even if you don’t think you need the extra speed.
In selected locations, it is also available with a higher 82Mb average download speed.
Vodafone Pro Superfast 1
- Download speed: 41Mb
- Upload speed: 10Mb
This upgrade to Superfast 1 bumps the average download speed up to 41Mb and also comes with additional features, including a free 4G back-up connection.
Vodafone Pro Superfast 2
Download speed: 82Mb
Upload speed: 20Mb
This is the same as Superfast 2, but with extra Pro features and an improved download speed of 82Mb (when it's available in your area).
Vodafone Superfast 100
- Download speed: 100Mb
- Upload speed: 20Mb or 100Mb
This is the entry-level full-fibre Vodafone service, with an average download speed of 100Mb.
The upload speed varies depending on whether your FTTP connection is provided by Openreach or CityFibre. On Openreach, it will be 20Mb, with CityFibre it is 100Mb.
- Download speed: 200Mb or 500Mb
- Upload speed: 70Mb, 200Mb, or 500Mb
If your FTTP connection is CityFibre, your line is symmetrical, which means the download and upload speeds are the same — 200Mb or 500Mb.
These upload rates are significantly better than many competing providers and will be particularly useful for gamers, streamers, and remote workers.
However, if you have Openreach FTTP your maximum upload speed will be lower, up to around 70Mb on Ultrafast 500.
- Download speed: 910Mb
- Upload speed: 115Mb or 910Mb
The fastest Vodafone fibre optic service offers a rapid average download speed of 910Mb.
With CityFibre connections it also has an incredible 910Mb upload speed, while Openreach FTTP customers will receive around 115Mb.
Vodafone broadband speed summary
Vodafone user Speed Satisfaction score: 3.79 / 5
The speed satisfaction score is taken from the feedback of Vodafone customers, who are asked to rate the performance of their Vodafone broadband service on a scale of one (very dissatisfied) to five (very satisfied). The score is an average of all results, updated on a monthly basis.
Vodafone customers seem fairly happy with the broadband they’re getting, with respondents in our survey giving it an average satisfaction score of 3.79, slightly higher than the overall average of 3.77.
Ofcom average speed data: Vodafone 36Mb vs BT, EE, Plusnet, TalkTalk, and Virgin Media
Average broadband speed recorded by Ofcom during a 24-hour period.
- Vodafone 38Mb average speed: 29.8Mb (78% of advertised rate)
- BT 36Mb average speed: 25.9Mb (72% of advertised rate)
- EE 36Mb average speed: 31.6Mb (88% of advertised rate)
- Plusnet 36Mb average speed: 28.8Mb (80% of advertised rate)
- TalkTalk 38Mb average speed: 31.6Mb (83% of advertised rate)
- Virgin Media 54Mb average speed: 51.7Mb (96% of advertised rate)
According to data gathered by Ofcom, the average speed of Vodafone Superfast 1 38Mb fibre service was 29.8Mb or 78% of its advertised speed.
Although it doesn’t have the highest percentage of advertised versus actual speed, the 29.8Mb average of its entry-level fibre package is decent, slightly quicker than both BT and Plusnet.
The advertised speeds of its standard (FTTC - Fibre To The Cabinet) services aren’t surprising; for these, it uses the Openreach network like almost all other ISPs, so averages are roughly in line with similar fibre services available elsewhere.
But not everyone can match its FTTP deals, where you can enjoy anything from a respectable 100Mb up to a staggering 910Mb.
The catch is that you need to be in an FTTP-enabled area to get these services.
You also need to be aware of the difference in upload speeds depending on whether your FTTP is provided by CityFibre or Openreach.
Although the upload speeds on Openreach FTTP aren’t shabby (and still vastly better than most alternatives, including Virgin Media), they are dwarfed by the amazing symmetrical fibre service available with a CityFibre link.
Vodafone broadband value for money
Vodafone value for money user score: 3.94 / 5
The Vodafone user value for money score is the average rating from Vodafone customers, who are asked to rank Vodafone for value between one (very poor value) to five (very good value).
With a winning combination of fast speeds and low prices, it would be surprising to find Vodafone getting anything less than the average value score of 3.47.
Speed and price aren’t the only things that matter of course, but our survey data indicates that Vodafone customers are generally happy with what it offers for the money.
Vodafone is one of the cheapest fibre optic broadband providers, with Superfast 1 and Superfast 2 costing less than some ADSL deals. They are also frequently available for the same price, so there’s no harm in going for the faster option even if you’re not sure you need it.
Moving to a Pro package does raise the monthly price, but you get some potentially useful extras in exchange.
The quicker FTTP services are more expensive, though still competitive, with prices starting from under £25 for 100Mb FTTP. The most expensive option is the 910Mb Vodafone Gigafast, but even this compares well to similar offerings from competing networks.
Inclusive calls are not part of most Vodafone deals (line rental, when applicable, is part of the monthly price). If required, you can add evening and weekend calls, anytime calls, or an international package.
Vodafone broadband deals are often available with a free gift, typically an Amazon gift card with a value of £50-£100.
Vodafone is already cheap so these freebies add up to a substantial extra bonus. With a free gift included, Vodafone Superfast 1 and 2 can have an effective monthly price (the cost per month after deducting the value of the free gift) of less than £20.
Vodafone customer service
Vodafone customer service user score: 3.8 / 5
Vodafone users were asked to rate their provider for customer service, on a scale of one (terrible) to five (excellent). The user score is the overall average for each provider.
With a score slightly above the average of 3.69, Vodafone customers appear to be fairly happy with the level of support.
However, it doesn’t look quite so rosy when we examine the Ofcom customer service data.
Vodafone is one of the providers studied in the Ofcom customer service report. It received the following scores in the most recent publication (7th May 2021):
- Customers with a reason to complain: 32% (average 26%)
- Complaints per 100,000 subscribers: 103 (average 50)
- Call waiting time: 3:25 (average 4:09)
While less Ofcom data is available for Vodafone than some other providers due to a smaller sample size, it is concerning that Vodafone is performing worse than average in two out of the three categories we do have.
The number of customers with reason to complain is especially high, and has been flagged by Ofcom for being “statistically significantly worse than the sector average”.
Vodafone Wi-Fi router
All Vodafone broadband deals include a free Vodafone WiFi Hub router.
Vodafone WiFi Hub specifications
- Wi-Fi: 802.11b/g/n (2.4GHz) & 802.11ac (5Ghz)
- Dual-band Wi-Fi: Yes
- Tri-band Wi-Fi: No
- Ethernet: 4x gigabit LAN
- Extras: 2x USB ports
While it’s not at the bleeding edge, the Vodafone WiFi Hub is a decent bit of kit that should satisfy most users. It supports dual-band Wi-Fi so you can use both 2.4Ghz (longer-range but slower) and 5Ghz 802.11ac (faster but shorter range) networks.
It offers “beamforming” technology too, which means you can focus and optimise the signal to improve performance for specific devices.
There are also four gigabit wired networking ports, which Ultrafast and Gigafast subscribers will want to use to make the most of their rapid broadband speed.
Also on the back are two USB connections for file and printer sharing, and to accommodate the 4G backup for Vodafone Pro subscribers.
Vodafone broadband extras
Vodafone Pro is a premium bundle that includes a wealth of useful extras. It is an optional extra for Vodafone Superfast 1, Superfast 2, and Superfast 100.
Vodafone Ultrafast deals all include Vodafone Pro as standard, with Vodafone Pro Xtra available for an additional cost.
Vodafone Pro includes the following:
- Wi-Fi guarantee. Leave your contract for free if you can't get Wi-Fi in every room.
- 4G broadband back-up. Free 4G dongle to keep you connected if the broadband line fails.
- Faster Fibre promise. Free upgrade if faster fibre becomes available in your area.
- WiFi Xperts. Dedicated UK support team for Pro subscribers.
- Norton 360 Premium. 12-month subscription to Norton 360 antivirus.
- Discount for Vodafone mobile customers. Vodafone mobile customers save £3 per month.
Vodafone Pro Xtra includes all the above, plus:
- Anytime landline and mobile calls.
- Fixed price guarantee that promises no mid-contract price rises.
Vodafone Pro customers can also benefit from faster broadband speeds in some areas. If supported by the network, Superfast Pro 1 offers an average speed of 41Mb while Superfast Pro 2 has an average speed of 82Mb.
Vodafone: our verdict
Broadband Genie rating: 4 / 5
Vodafone fibre optic broadband delivers exceptional value for money. Not only do you enjoy low monthly prices as standard, but it’s also truly unlimited, and the bundled router is fairly powerful.
And as well as offering cheap broadband deals, Vodafone is catering to high-end users with the optional Vodafone Pro packages and ultrafast FTTP services. You are going to pay more, but they come with some genuinely useful extras, especially if you're working from home and need ultra-reliable broadband.
But Vodafone packages are only available with fibre optic. If you’re mostly concerned about cutting costs and don’t care too much about speed, you might save more with a very cheap ADSL deal.
We also have some concerns about Vodafone’s customer service track record; although our survey indicates customers are reasonably happy, Ofcom data suggests some problems.
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Broadband Genie’s review policy
When you’re looking to switch broadband, we know how important unbiased, balanced, expert reviews can be. As a dedicated broadband comparison and switching site, we are in a unique position to give you expert insight into whether or not we think a provider is worth your money. Read on to find out a little more about our broadband provider review process.User ratings
We ask users to review providers on our site, as part of our ongoing Home Broadband Survey project. We gather these reviews by promoting our survey to a broad swathe of customers. In doing so, we aim to get the most accurate and balanced customer feedback as possible. We believe this is preferable to advertising ourselves as a review service, which tends to attract a higher number of frustrated customers, skewing the results.
We use these scores, in combination with other factors such as Ofcom research to inform our overall ratings (more on this below).
You can leave your own review on our broadband survey, which also includes a monthly £50 prize draw.Overall ratings
Our overall provider rating is decided upon by our editors, informed by the user feedback we have received, we will also take into account wider market research such as Ofcom’s speed and customer service research, along with other trusted review platforms such as Trustpilot, where appropriate.
This allows us to create an informed, well-balanced review of a provider that’s ultimately the most useful way to determine whether or not a provider is right for you.