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Finding the best broadband customer service

illustration of customer service assistant on telephone in front of computer

It’s a heart-slumping moment when you realise you can’t connect to the internet or your broadband speeds are struggling.

Sometimes, there are simple fixes to resurrect a troubled Wi-Fi router yourself, but other times the technical issues might be out of your hands, and you'll need quick assistance.

There are plenty of other personal, or financial reasons where a helpful customer service department can make the world of difference, such as dealing with illness, bereavement or financial problems.

Over the course of this page, we’ll:

  1. List the providers we think are offering great customer service
  2. Find out which broadband providers handle customer complaints well, and which don't
  3. Give you tips on how to spot whether a provider is struggling to stay in the game when it comes to customer satisfaction
  4. Explain what to do if you’re experiencing poor customer service from your current broadband provider

Which broadband provider has the best customer service?

Quick answer: YouFibre, Plusnet, Sky and EE

If you’re looking for the best customer service for broadband, we think you’ll do great with a YouFibre package, if it’s available at your home.

Why we recommend YouFibre:

  • It scored an outstanding 95% satisfaction level for ‘Best Customer Care’ in our 2024 Broadband Awards.
  • YouFibre was also awarded the titles of ‘Best Altnet’ and ‘Best Provider’ in 2024.

Unfortunately, not everyone in the UK will have access to a YouFibre service. The best way to check is to use Broadband Genie’s deals checker to find out what’s available at your address.

Broadband Genie deals checker

Which of the major UK broadband providers offer the best customer service?

Quick answer: Plusnet and Sky

Plusnet or Sky continues to be a good choice for customer service.

In its April 2024 report on ‘complaints about broadband, landline, mobile and pay-TV services’, telecoms regulator Ofcom found both Sky, Plusnet and EE to have the fewest complaints, between October and December 2023.

ofcom complaints table showing complaints data from October to December 2023

In our 2024 Awards, Plusnet also came out very well in our home broadband survey, with an 82% satisfaction level for ‘Customer Care’.

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Call waiting times

Hanging on your mobile or landline phone is undoubtedly one of the more frustrating parts of dealing with broadband customer service. Out of all of these top ranking ISPs, EE broadband was the quickest to pick up a call for complaints handling, with lower than average call waiting times in Ofcom’s 2023 report on ‘Comparing customer service’.

EE, Sky and Plusnet customers were also the most likely to recommend their provider to a friend.

Best broadband customer service: which provider gets the most complaints?

Quick answer: Virgin Media

At the end of 2023, Ofcom found Virgin Media to have received the highest number of complaints compared to the industry average.

Meanwhile, in our Home Broadband Survey, Broadband Genie customers ranked Onestream as the least impressive when it came to good customer service.

Which broadband provider has the worst satisfaction level?

Quick answer: TalkTalk and Virgin Media

In 2023, Ofcom found TalkTalk and Virgin Media Broadband to have the lowest levels of satisfaction when it came to complaints. They both also had some of the highest percentages of customers with a reason to complain out of all the internet service providers (ISPs) in the survey.

Best broadband providers for customer service in 2023
Category Winner
Highest customer service satisfaction Plusnet
Recent complaint numbers Sky Broadband
Lowest call waiting times NOW Broadband
Best small provider for customer service Cuckoo Broadband
Best satisfaction for speed Zen Internet
Best Openreach provider with good customer service Plusnet
Best provider with no setup fee Sky Broadband
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How to tell whether a provider gives good customer service

Service levels change all the time, and there are lots of factors that might have an influence on how much support is available. So, how can you tell whether you’ll get good or bad customer service before you sign up?

Here are a few things you might want to look out for:

Social Media

This is a good way to test the water to see how responsive a provider is to its customers. Just be aware, that generally customers may seem more curt or dissatisfied, especially as a character limit might make it harder to get a complex point across. In short, you might want to take some complaints with a pinch of salt.

Head to your provider’s main webpage, and you should be able to find a quick link to an X (formerly Twitter), Facebook and Instagram profile.

Unfortunately, Twitter has made it difficult to read through feeds now without signing up.


The go-to site for checking up on how customers feel about the service they’ve received. A good provider won’t hide this away. A Trustpilot score is a strong indicator as to how well a company is coping with its customer service at the moment. You’ll also be able to see how the company responds to criticism.

If you’re worried about a particular topic, you can use the ‘filter’ tool to search for keywords in reviews. This is a great way to quickly spot if customers are having issues with slow customer service response times, billing issues, download speeds or other technical mishaps.

The Genie

The Genie says...

We’re proud to blow our own trumpet. Broadband Genie currently has a fantastic score of 4.7 on Trustpilot!

Check out the customer service pages

We recommend everyone looks through a provider’s help centre and ways it allows customers to get in touch. Do this before you sign a contract. Is all the information clear? How is the provider asking customers to get in touch for different issues? Is there an obvious phone number or live chat? Or are you stuck in a loop on an FAQ page? See how easy the website is to navigate.

You’ll find quick links to customer service details on our provider pages.

Alternatively, here are a few quick links:

Broadband Genie Provider Reviews

We’ve put together thorough reviews for many providers on the broadband market. We regularly update these to include the most up-to-date information we can, including information on tariffs, bundled TV services, upfront fees and a summary of the latest ADSL, fibre and full fibre products available. We’ve looked into the customer service levels for each broadband provider review too.

We reassess these scores at least twice a year.

  • What does ADSL mean?

    ADSL stands for ‘Asymmetric Digital Subscriber Line’. It’s broadband technology that allows the transfer data across regular telephone lines. You can make calls at the same time as being connected to the internet.

    An ADSL line will, at minimum, allow for a broadband connection of up to 8Mb. These days, that’s pretty slow and won’t allow you to do much other than emailing or basic web searches.

    ADSL2+ is now available at nearly all exchanges across the UK with slightly faster data transfer rates of around 10-11Mb.

  • What’s the difference between ‘fibre’ and ‘full-fibre’ broadband?

    Full Fibre broadband is also known as ‘Fibre To The Premises’, ‘Fibre To The Home’. This is often shortened to FTTP or FTTH. They’re all the same thing!

    Instead of copper telephone wire making up the final part of the journey from that green cabinet on the street, fibre optic cables are installed right up to your home.

    It’s amazing the difference in speed this small data journey can have. With full-fibre broadband you can expect to receive speeds of 1Gb+.

    The downside is full-fibre is only available to a small percentage of homes in the UK, and it’s taking a good while to get everyone up to speed.

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How to complain about a provider if you’re not receiving good customer service

Our advice is to keep a paper trail of any issues you may be trying to resolve. Save or tag your emails and ask for transcripts of phone calls and live chat conversations.

Many of the larger providers, as well as smaller networks such as Zen Internet and Hyperoptic have signed up to Ofcom’s Voluntary Code of Practice for automatic compensation if things go wrong. If not, then you can always resort to an Ombudsman.

Best broadband customer service: expert summary

Signing up to a lengthy contract with a broadband provider can seem quite daunting. As well as hoping you’re going to get great value for money and a decent, speedy and reliable broadband connection, you’d be right in assuming you can rely on good customer service if anything goes wrong.

Whether your problems are technical, financial, or personal, getting a speedy and friendly resolution can make a huge difference to how you feel about your broadband package.

Before you sign a contract, take the time to research the providers. First of all, we recommend carrying out a comparison search. To find the best broadband deals available at your property, you can pop your postcode or address into our deals checker.

How to find the best deals for your home address

Use the filters to find the top three deals that suit you. You’ll be able to change the results depending on important factors such as monthly price, contract length and average download speed. Then make a note of the providers who appear at the top of your list.

You can read our provider reviews for a quick customer service summary. But we also recommend diving in a little deeper to check out how the provider is currently dealing with customers on its social media pages and Trustpilot.

Take some time exploring the helpdesk sections of a provider’s website, too. Ask yourself:

  • How easy does it look to get in contact if you’re having trouble?
  • Is there a clear contact number, online form or live chat available?

It may seem painstaking when all you want is a fab fibre connection, but all this preparation work could save you a lot of time and hassle in the future!

Final word: mid-contract price rises

We also encourage you to read our guide to mid-contract price rises.

The majority of broadband providers now increase prices every year, even if you’re still under contract. However, some are going the extra mile to make sure prices stay fixed. We think this gesture shows good customer service from the off and could be a good starting point when looking for a new provider.

Meet the author:

Online Editor

Broadband Genie's Editor, Emma Davenport, has been contributing to the site since 2007. She has 20 years of experience writing articles, guides and tutorials on consumer technology for magazines and online.

Specialist subject: Broadband advice for vulnerable people

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